WellNow was experiencing the same issues that almost every wellness business in America faces today—how to engage participants in a social, connected ecosystem, how to compete in a tough economic environment, how to get the agility and performance needed to differentiate its offering from the competition. And how to harness relevant data for the kind of insights that would help drive better decisions.
Their existing employee wellness technology couldn’t keep pace. Updates were slow and changes were too superficial to get WellNow where they wanted to go. WellNow was faced with the prospect of losing ground to competitors who were using a better-looking interface but whose programs and services did not provide the same high-performance data and analysis that WellNow envisioned.
At the heart of their goal was harnessing smart technology to transform health and change lives.
“We came to realize that our existing wellness technology was holding us back. It simply wasn’t performing and it was built in a way that wasn’t flexible. To me it was like being saddled with an old broken-down factory when what we really needed was a new design and architecture that would enable us to engage participants and prove results. And one that made sense from a cost perspective too, of course.” Michael Rosenfeld, President, WellNow