Empowering Well-being at Work: Balanced Wellness’ Journey with CoreHealth
Founded in 2009, Balanced Wellness has emerged as a trusted leader in workplace wellness, driven by a mission to inspire individuals to achieve their optimal well-being. With a focus on blue-collar organizations, Balanced Wellness tailors impactful programs through its three core pillars—Evaluate, Educate, and Engage. By blending wellness coaching, fitness programming, health screenings, and digital tools, the company delivers solutions that resonate with employees.
Terry Gehrke, the company’s founder and a master-certified health and wellness specialist and exercise physiologist, has dedicated her career to empowering employees to live healthier lives. With a keen understanding of her clients’ unique needs, Terry and her certified team leverage CoreHealth’s platform to deliver personalized, meaningful wellness programs that drive real behavior change.
Before partnering with CoreHealth, Balance Wellness struggled with limited flexibility, customization, and content creation options. “We were spending so much time creating resources and adjusting programs for each client, which just wasn’t sustainable for a small team,” Terry explains. CoreHealth’s customizable platform allowed them to scale their services and refocus on what truly matters: client relationships and meaningful engagement.
"CoreHealth has been transformative for us at Balanced Wellness. The platforms flexibility enables us to create wellness programs that deeply connect with our clients, blending physical, emotional, and social well-being into a seamless experience. By offering virtual fitness classes, health screenings, and customized coaching, we engage participants on a personal level, making wellness accessible and impactful. The platform also allows us to evaluate wellness outcomes securely and track biometric data, which supports us in educating participants on their health journey. This comprehensive approach has driven a 30% boost in participation, empowering us to guide lasting behavioral changes and foster total well-being for our clients."
— Terry, CEO & Founder of Balanced Wellness
Leveraging Technology to Adapt to a Virtual World
The onset of COVID-19 presented new challenges for Balanced Wellness, which had been managing onsite services in addition to their digital programs. “We had to pivot quickly,” Terry recalls. "We needed a platform that could support virtual wellness experiences." CoreHealth’s platform proved invaluable during this transition. Balanced Wellness seamlessly integrated webinars, fitness classes, and other virtual programs directly into the platform, allowing participants to stay engaged despite being physically apart.
The flexibility of the CoreHealth platform enabled Balanced Wellness to not only sustain their clients but also grow its services during the pandemic, offering a hybrid approach that combined virtual classes with the on-site experience that had been at the heart of their offering.
Tailored Solutions Made Easy
For Terry, CoreHealth’s customization capabilities were transformative. "We loved the flexibility," she says. “With tools like e-learning modules, which support our Education pillar, and wellness challenges, we could tailor everything to fit our clients' unique needs.” Their signature coaching program, Take Five, was fully integrated into the CoreHealth portal, allowing seamless pairing with financial wellness programs —something that had not previously been possible.
Balanced Wellness also leveraged CoreHealth's incentive engine to streamline administrative tasks, such as tracking and rewarding employees for completing challenges, or health screenings. "Before, we had to adjust everything manually. Now the portal does it all, which is a huge time-saver," Terry explains. The ease of use also empowered Balanced Wellness’s clients, allowing HR Managers to make their own updates without the need for technical expertise.
Driving Engagement and Positive Outcomes
CoreHealth’s communication and reporting tools have become essential in maintaining high participation rates. Balanced Wellness can target specific groups, such as employees who haven’t logged in recently, with timely reminders and motivational messages. “We can see who’s engaged and re-target as needed,” Terry notes. CoreHealth also simplifies data collection and tracking, which is crucial for Balanced Wellness, especially when it comes to managing biometric data and health risk assessments.
Terry shares how they grew participation with one client from 827 users to over 1,020—a 30% increase—by streamlining the process. With CoreHealth’s platform, employees can easily upload their physician reports and health data securely, making it a seamless experience. This convenience not only improved the user experience but also drove higher engagement and compliance.
Empowering Holistic Well-being Through Comprehensive Programming
Balanced Wellness’s mission has always been about creating lasting behavior change, and CoreHealth has been instrumental in making that possible. With pre-built e-Learning modules and configurable health tips, the platform allows Terry’s team to deliver comprehensive wellness programs that address multiple dimensions of Well-being—including Purpose/Spirituality, Physical, Emotional, Social, Environmental, and Occupational/Financial Well-being.
“What we love most is that it’s not a cookie-cutter solution,” Terry says. "It allows us to truly connect with the people we serve and make a meaningful difference in their lives. The platform gives us the flexibility to adapt to their needs and the tools to help them achieve real, measurable health improvements."
Conclusion
For Terry and her team at Balanced Wellness, CoreHealth has become an indispensable partner in their mission to improve employee health and well-being. The platform’s flexibility, ease of use, and robust feature set have empowered them to deliver personalized, impactful programs that resonate with employees and drive behavior change. As Terry puts it, “CoreHealth allows us to focus on what we’re passionate about—helping people live healthier lives—while the technology takes care of the rest.”
