Businesses are asking for more preventative health programs for their employees and are looking to their local health community for help. This checklist helps health systems identify the things to consider.
As a wellness technology company, we have experienced a significant increase in interest from community health systems looking for a wellness portal to power in-house health and wellness programs for their own employees AND with the capability to re-brand and re-sell the portal to local employers for their workforce’s.
From our perspective, this totally makes sense.
Health Systems Are In a Great Position
Health systems already have a wealth of in-house health and wellness resources, medical experts, and facilities at their disposal. Community members are familiar with local clinics, hospitals, and organizations, giving health systems a natural advantage in promoting wellness through local businesses.
The health systems we work with report that local businesses are requesting additional health and wellness programs, putting these systems in a strong position to meet the demand.
So how can a community health system expand its in-house employee wellness programs to serve local employers and their staff?
Resources to Learn From
One of the best ways to learn about doing something new, is to learn from those that are already doing it.
Download the checklist for getting started
In addition to our Getting Started Checklist, here are three resources developed from the insights shared by other health systems that have successfully expanded into their local business community as a corporate wellness vendor:
- Part one – Case Study: Community Health System a Pioneer at Delivering Workplace Wellness to Local Businesses
- Part two – FAQ’s for Health Systems Looking to Deliver Wellness Services to Local Businesses
The case study features MercyCare Business Health Solutions and provides an excellent example of how hospitals and local health care centers have the potential to expand their reach of influence in their communities by offering their internal health services to local employers through corporate wellness. This increases wellness in the local area and opens another revenue channel.
Getting Started in the Community
As you prepare to expand your programs beyond your health system employees, consider several key factors. The following points offer guidance and planning tips, drawn from the valuable insights shared by community health systems we work with.
Download the complete checklist to delve deeper into each of the following:
- Leadership Buy-In
- Identify Wellness Leader(s) to drive the new Business Wellness Division
- Develop Your Business Plan
- Don’t focus exclusively on ROI
- Prepare in Advance for Client Billing
- Expect Some Bumps
- Start in Stages
- Purchase the Right Wellness Software
Summary
Health systems moving into corporate wellness for local businesses start with a strong advantage. They can leverage existing brand recognition and access to medical experts. By researching the market, preparing a solid business plan, securing the right people and budget, staying flexible, and selecting the right wellness software, you set yourself on the path to success.
Ready for a Wellness Portal?
Investigate wellness technology companies. Discover these 8 Sites to Help Corporate Wellness Companies Find a New Wellness Portal or contact us.
